Google search ads are a really different kind of copywriting. Google Search Ad Copywriting Example This ad is the search result for the search term “Real Estate Agent Near Me” Google Search Ad Breakdown Maybe this is required by Google, I’m not sure… but I would have gone with Contact Us or Book An Appointment. Tell me that.įinally, the button says Open.
I’m assuming if I can post to multiple dashboards I can save a lot of time. Posting to multiple platforms is a feature – not a benefit. Why do I care about walking through a dashboard? There should be some kind of benefit for me to want to see this dashboard. Again, any time you can be clear with instructions on what to do, that pays off big time. There is a clear call to action which is contact us for an appointment. I think SMM means Social Media Marketing, but I’m not 100%. The headline of the add is “SMM Agency Near You”. I think this add suffers from lack of space. In many ways that makes these types of ads easier to write, but harder to get right. You don’t always have a ton of room on a Google display ad to say that much. Google Display Ad Copywriting Example A Google Display ad that appeared on one of my blogs Google Display Ad Breakdown
MAGAZINE HEADLINE EXAMPLES HOW TO
Even modifying the last line of the ad from “Who wants to live forever?” to “Read how to slow down aging now” would add a lot more clicks to the ad. One issue with this ad that I don’t like is there is no clear call to action.
What a wonderful juxtaposition image that is sure to catch the eye as well. This picture delivers on the promise of the premise which is that aging can be cured in part and that old age doesn’t need to be old. The image is really perfect to match up with the ad copy. The main promise of the ad copy is there is a sort of cure for old age – but again, we have no idea what the cure might be. I think this is partially the style of the Economist. The style of the copy reads a little “old” and jilted. That may work or it may cause people to say, “who cares”. Well, who is Andrew Steele? I confess that I have no idea who he is. It jumps right into the action, naming Andrew Steele who has a hopeful message. This particular ad uses a lot of “Curiosity”. If this was a small company or a start-up, that may use a person’s face which tends to get higher clicks. This helps to further brand the company which is important when you’re a larger organization. Notice first that the Facebook profile photo is the E logo of The Economist. Facebook Ad Copywriting Example This ad is promoting The Economist which is a media/news company that’s been around since 1843! Facebook Ad Breakdown In this section, we’ll look at online ads on different platforms like Facebook, Google, Instagram, & others. Table Of Contentsĥ.13 Final Thoughts On All These Copywriting Examples Online Ads Copywriting Examples This will help make the ads you write better than ever! Oh and if you are newer to copywriting, here are 7 ways to break into copywriting.
MAGAZINE HEADLINE EXAMPLES FULL
Keep reading now, and you’ll discover 51 different copywriting examples with full breakdowns. I run multiple successful companies including my course for copywriters. And just so you don’t think I’m some guy who was hired to write this article, my name is Mike Giannulis and I’ve been a copywriter, marketer, and business owner for more than 15 years now. If I think an ad is bad, I’ll let you know why. Sometimes, it pays off to actually see some bad examples. Not all the copywriting examples we go through will be GREAT.
In this article, we’ll review all the different types of marketing that we possibly can. This helps you to write your own copywriting ads that will hopefully work for you. The Importance Of Studying Copywriting ExamplesĪs a copywriter, marketer, or business owner, you want to know why certain ads work. Pretty much any type of ad example is here in this post.Īlso, make sure you read this letter about how to vastly improve your skills by creating what I call a Copywriter Brain. I’ll pull back the curtain and we’ll go through 51 different examples including Facebook ads, email ads, banners ads, billboards, newspaper ads, and more. Whether you are new to copywriting or you’ve got some experience under your belt, you’re sure to learn something. Here are 51 copywriting examples to help you improve your copywriting.
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